Marketing can be defined as the process by which an individual, group or a business utilizes existing communication channels to create sales or gain new customers. In other words, marketing is about communicating to the public and reaching out to potential clients. Marketing has many components and these include marketing plans, marketing strategies, advertising and promotional activities and programs. Each of these focuses on the creation of a demand for a product or service while also generating a response from the public.
Marketing is an ever changing and dynamic field and changes with the economy. In this unstable economic climate companies need all the help they can get to remain competitive. A well-planned marketing strategy is one of the key ingredients in being able to remain competitive and survive in today’s tough market conditions. Marketing can be effective if it is done properly. To be able to compete successfully in today’s market you need to make use of the following tips:
You must have a clear market vision before you embark on any type of marketing. This means having a business plan that outlines your marketing requirements and financial expectations. Marketing is an ongoing task. You cannot start one marketing effort and then stop. Marketing must be continuous and your marketing efforts should continue even after you have established a firm customer base.
Marketing must be planned with a view to expanding the business not just within the area of where you are operating but globally as well. A very good example would be a network of distribution centers that span the country. The network can expand into other regions by offering nationwide distribution services. Similarly, you can set up a marketing program that can encompass your entire organization.
Marketing is more than just throwing up some advertisements and hoping that people will contact you. You have to target your market. There is no point of marketing to a market that does not buy the products and services you have to offer. Your marketing effort should focus on creating a particular customer base and expanding that base internationally.
There are many techniques for marketing your business. You can use direct mail campaigns, telemarketing, face-to-face meetings, conventions, conferences, trade shows, brochures, pamphlets, advertising in newspapers, and a variety of other strategies. You need to make sure that whatever marketing technique you use, it is aimed at creating a specific customer base. In other words, it has to reach the targeted customer base. Otherwise, all your efforts will go to waste.