The Role of the Firm in Corporate Social Responsibility and Marketing Research
For many people the word “Business” evokes visions of bustling city streets with busy men and women typing away on computers in bright overhead lights and little or no noise except the occasional honking car horn. The image of a successful small business in an upscale neighborhood may be more realistic than the vision of the entrepreneur who barely spends time on his own business and is responsible for the success or failure of others. To succeed in business, you must be able to market your products and services and to persuade and motivate people to patronize your products and services. You must have a plan that is designed to make money. There are several different methods that can be used to make money in business and these include selling your products and services, becoming involved in business transactions, or using your imagination. None of these methods is a guaranteed method of making money and each of them requires work and persistence on your part.
A business is generally defined as any enterprising or corporate entity organized for the purpose of conducting commercial, industrial, or administrative activities. A business can also be either for-profit or non-profitable entities that conduct social causes or further a humanitarian cause. There are many types of business: sole proprietorship, partnership, limited liability company, and corporation. A sole proprietorship is a direct form of business ownership where only one owner is responsible for the business’ profits. On the other hand, a partnership uses two or more partners to divide the profits among the partners in the business.
The profits from a business are normally shared between two or more key stakeholders. One key term that is often used to describe stakeholders in business is “key person.” As the name implies, this term refers to a key person that is responsible for making sure that the business as a whole is profitable. Key persons can include the owner, managers, and staff of a business.
The two main types of corporation are: limited liability and public limited liability. Limited liability corporations are different from other corporations in a number of ways including their ability to issue shares of stock to the general public. It does not have the same protection under the law as other types of corporations. Public limited liability corporations are formed for the same reasons as limited liability corporations, except they are not required to issue shares of stock to their shareholders. They can, however, use corporate funds to finance their operations.
All businesses need to identify their key stakeholders. These are the people that will ultimately decide whether a business is profitable or not. Identifying these key stakeholders allows a business owner to address issues directly with them and improve their profitability. If a business has a large number of low quality, inefficient employees, it may not be able to add value to its customers or to its suppliers. By addressing these employees directly, a business owner can make changes to their organization that directly affect its bottom line and therefore its profits.
When a firm first creates a product or develops a new process, it does not create any future revenue. This is why most newly founded firms have no profit until their product or service has been successfully delivered to its users. A firm that delivers goods or services that have a high profit margin will quickly gain a number of customers who will immediately begin to reinvest their profits into the company. As a result, it will soon realize that its profits will begin to increase rather quickly.
About Author
